Insurance Education and the Insurance Industry

By Ed Hulse


There are many sales agents that sell risk coverage products whose aim is to make sales hence may not offer full information about the products since what they offer them is what enables them sell. They tell the potential customers what they believe will enable them make a sale, something that goes against the fair principles of insurance education and the insurance industry. This is a reason why people lack confidence in insurers and also their agents.

Every insurer is determined to build relationships with its customers. This is good for business but it is true long term relationship can only be achieved when truthfulness and transparency is upheld. This brings in the role of education as a key player in the success of risk coverage business.

When knowledge is imparted, consumer confidence is enhanced thus strengthening the relationships among the insurers, the customers and intermediaries. This is the basis that the entire industry will be able to grow since all the parties will understand what is expected of them as far as risk coverage is concerned.

It is only through providing the public with education on coverage products that they can know the risks that are available and also appreciate how these coverage products can help them take a cover to protect themselves against these risks.

Different people fall under different risk classes and that is the reason why there is different risk mitigation products targeted at different people. To be able to choose the best coverage package, there exists a need to ensure the customer has full information concerning possible risks he or she is going through and besides this educate them on package that can help them mitigate the risks that may come their way.

Confidence in the customers is cemented when the customers are confident about the accuracy of the information provided to them. Insurance education and the insurance industry are thus inter twinned and works together to deliver common objectives.




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