Insurance Continuing Education Credits and the Insurance Industry

By Ed Hulse


Life insurance agents wear many hats in today's economy. They sell policies that pay beneficiaries when policyholders pass away. They can also have a wide array of other skills. These may include retirement planning, estate planning, or pension plan set-up. Life insurance continuing education credits are required in all states for license renewal. They are key to adding to and maintaining agent skill sets.

This particular industry has seen resurgence since the economic recession. Many companies downsized agents prior to the slowdown. They relied on financial advisers, stockbrokers, banks, and the internet for sales. Whole life policies were touted as unattractive products. Many financial planners advised clients to purchase cheap term policies. They suggested investing the money that clients saved in the stock market. When the stock market plummeted, however, those "unattractive" whole life policies retained their value.

Many companies are now actively recruiting agents. They recruit former real estate agents, mortgage brokers, bankers, and lawyers. Life insurance agents have a difficult path. Seventy percent of agents earn less than $35,000 in their second year. Only twenty percent stay on the job for four or more years. After the fifth year, however, agents who persevere can make $100,000 or more.

Agents can take a wide variety of CE courses. Regulatory and firm element courses may include suitability and ethics, money laundering prevention, securities, topics in economics, and FINRA (Financial Industry Regulatory Authority) rules and regulations. Other courses may include distribution planning, annuities, and accelerated benefits. Agents can also study health savings accounts, Medicaid and Medicare, and health and benefits insurance. Each state has its own CE requirements. License renewal usually must occur biannually. Some states require as few as eighteen hours. Other states require as many as thirty. Each state's department of insurance has authority over renewal requirements. Some states require specific coursework. For instance, nineteen states require consumer protection and ethics courses.

Continuing education requirements vary from state to state. Most require license renewal every two years. The number of continuing education hours can be as few as eighteen and as many as thirty. Requirements are decided by state departments of insurance. Some states require specific courses. For instance, nearly twenty states require ethics and consumer protection courses.

Choosing an education provider can be daunting. Agents have to do their own due diligence. A referral from a firm or colleague is helpful. Agents should make sure that the CE provider has experience and a good reputation. They should look for online, live, and textbook courses. The coursework should be approved nationwide and accredited by the state. Some firms reimburse employees for CE, and others require the agent to pay out-of-pocket.

Firms looking to push many agents through CE should take some extra steps. The most important is to make sure that the provider offers a wide variety of courses, and that the courses cover all of the services that the firm offers. This means checking for CPA, CIMA, ChFC, CFP, and CLU offerings. Small firms should seek out a local government compliance officer. Large firms should hire a compliance specialist with Series 7, 24, and 63 licensure.

Life insurance continuing education is required by all states. Specific requirements may vary. It is important to research any CE provider before making a commitment. As the industry grows, firms and agents have to make licensure compliance a priority.




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